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The importance of Branding

Posted by Charlotte Morley in Branding, Business, Free Friday, Marketing, Start Ups, Tips | 0 comments

In today’s society, it’s easy to see that brands are more important now than ever. Brands appeal more to our psychology than you might think. Brands convey a uniform quality, credibility and experience. Brands are valuable.

So what exactly is branding? And why is it so important for your business? Branding goes way beyond just a logo or element. When you think about your brand you really want to think about everything, from your logo to your social media experience, the way you communicate with your customers and your employee experiences. We’ve put together our Top 10 Reasons for considering and building your own branding. We truly believe in the importance of branding and we think you will too!

IT HELPS YOU TO GET RECOGNISED 
One of the major components of your brand is your logo. Take away your business name and strap line – do you still recognise the company? Think how instantly recognisable the golden arches of McDonalds are. A professional logo design is simple enough to be memorable but powerful enough to give the desired impression of your company. You can use your logo and branding to make a mark on social networking – it’s the perfect place to show it off!

IT SET’S YOU APART FROM THE COMPETITION
In today’s busy market it’s critical to stand apart from the crowd. How do you stand out from the similar organisations in your community, country or globally? A powerful brand can help get you remembered by customers and competition too. See what your competitors are doing, how can you draw inspiration from them and other industries? Ask yourself what you remember about other local or even global companies? How do you want to come across?

IT SHOWS YOUR CORE
Your full brand experience, from the visual elements like the logo to the way that your phones are answered, tell your customer about the kind of company that you are. Are all of these points of entry telling the right story?

IT CAN INSPIRE EMPLOYEES
Many employees need more than just work – they need something to work toward. When employees understand your mission and reason for doing the work they do, they are more likely to feel that same pride and work in the same direction.

GENERATES REFERRALS
People tell other people about the brands they love. You wouldn’t tell someone about a brand that you can’t remember. A strong brand is crucial to generating referrals or viral traffic. A large reason ‘brand’ is the word used for this concept is that the goal is an indelible impression. As the most profitable advertising source, word of mouth referrals are only possible in a situation where your company has delivered a memorable experience with your customer.

HELPS YOUR CUSTOMER KNOW WHAT TO EXPECT
A brand that is consistent and clear puts the customer at ease, because they know exactly what to expect each and every time they experience the brand. A professional appearance builds credibility and trust. People are more likely to purchase from a business that appears polished and legitimate. Emotional reactions are hardwired into our brains, and those reactions are very real influencers.

REPRESENT YOUR PROMISE TO YOUR CUSTOMER
It is important to remember that your brand represents you…you are the brand, your staff is the brand, your marketing materials are the brand. What do they say about you, and what do they say about what you’re going to deliver (promise) to the customer?

CREATE CLARITY
A clear brand strategy helps you stay focused on your mission and vision as a business. Your brand can help you be strategic and will guide your marketing efforts; saving time and money.

PROVIDES VALUE TO YOUR BUSINESS
A strong brand will provide value to your business, well beyond physical assets. Think about the brands that you purchase from – Levis, Coca-Cola, Apple, BMW – are these businesses only worth their equipment, products, warehouses etc? No, these companies are worth much more than their physical assets. Their brands have created a value that far outweighs their physical value.

WRAP IT UP
The best branding is built on a strong idea. An idea that you can commit to and deliver upon. When your business is clear on the brand and and can deliver on the brand promise, you will see tremendous rewards from brand loyalty amongst your customers.

We know that branding can feel quite overwhelming, but The Business Hut is here to help you create, reinvent or rejuvenate your own branding for your growing business. We have 4 great offers to create your ideal branding. 

Thanks for stopping by and happy Branding!
Charlotte

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